You had dreams of running a business, and now you that you have your dream, you want to protect it right? Your business has a face to it, an image so to speak, and you must protect the face of your business. Simply put, you need a good business reputation in order for customers to continue doing business with you.
Be transparent. Some companies have been accused of removing complaints from their website. Don’t be like them. Instead, quickly answer the complaints and state on your website how you will remedy the complaint. Once the complaint is resolved, ask your customer to post on your site that the complaint was resolved and how long it took to resolve the complaint.
When people take the time to say something about your business, it is important that you are courteous enough to respond. While you may be a very busy person, it shows your audience that you actually care about them and what they have to say. This is vital if you want to maintain a steady customer base.
Before you start marketing to your customers, make sure that you are aware of the demographic you are targeting. This will help you figure out how to connect with them. Your tone, content and verbiage are supposed to be differ in accordance with the type of people you are trying to appeal to.
When you are publicly responding to any feedback that is left by a customer, make sure to address them by name. People want to know that business owners see them as individuals and not as one part of a very large group. Using their names will give them what they want.
Keep your current customers happy while recruiting new customers. Many companies use flashy media to reel in new customers and do nothing for their current customers. This can backfire and cause a decrease in your overall profits. Instead, offer returning customers incentives that aren’t offered to new customers. This will let your customers know that you appreciate their business.
There are trusted companies that offer reputation management. You will deal with a lot of this yourself in daily interactions. However, in the modern world, you have to monitor social media, other Internet sites, and the press. Working in a team like this can go a long way to maintaining a good company reputation.
You will have increased interaction with your customers when your business grows. With all of this come negative comments occasionally, and you have to have a thick skin and address all complaints. And furthermore, you must be addressing them properly in a way that other people would agree upon.
Respond as quickly to complaints and concerns as possible. The sooner you fix a problem, the lesser of a problem it becomes. If you wait until a customer has complained across the Internet, it may be too late. Show your customers how much you care to keep them coming back.
Watch all the information you decide to share online. You don’t know how it’ll be used in the future, so watch out. Even if you just have a few people accessing the social media accounts you have, it’s important to exercise caution.
You should stay on your toes when it comes to protecting yourself against a bad business reputation. Even if you have done everything you can to fix your current issues, there will always be more in the future. keeping an eye on things will ensure that they will not get out of hand.
Customer comments on something like Twitter can make or break a company’s reputation. Word travels so quickly across the web that if a major company makes a blunder, people around the world will know about it within minutes. Monitor what is being discussed in Twitter in regards to your company and respond when appropriate to protect your company’s reputation.
While it is tempting to create profiles and pages on every social networking site available, don’t do it if you don’t have the time and resources to keep all those pages current. You’ll look incompetent, lazy and possibly damage your reputation if a potential customer discovers your poorly managed, out-of-date content.
It is usually acceptable to offer a small incentive to encourage a customer to leave a review for your company. However, an incentive that has significant dollar value may be seen as inappropriate because it is like buying a vote. Check the policy of the review site to see where they stand on the issue of incentives.
You remember the saying fool me once….? Well, customers are going to take that approach with you if you are not doing good business. You might get an initial purchase, but are you actually going to retain and grow customers if you don’t use the reputation management tips you learned about here?